Effective Date: November 2025
Last Updated: July 2026

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Level Up Fitness, Inc. (“Level Up Fitness,” “Ascended,” “we,” “our,” or “us”) operates the Ascended mobile application, website, and related services collectively, the “Services.”

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This Privacy Policy explains the personal information we collect, how we use and disclose it, how long we retain it, and the privacy choices and rights available to you.

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Ascended is a story-driven fitness adventure application where real-world activity may contribute to in-app progression, missions, ranks, rewards, and social features.

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This Privacy Policy applies to users worldwide. Additional rights may apply depending on your country, state, or region of residence.

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1. Scope and Availability​

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This Privacy Policy applies when you:

• Use the Ascended mobile application

• Visit our website

• Create or manage an Ascended account

• Connect Apple Health or another supported fitness service

• Purchase or manage a subscription

• Claim a Kickstarter or promotional reward

• Contact customer support

• Receive email, SMS, push, or in-app communications

• Participate in public profiles, leaderboards, friends, or group missions​

 

Ascended is offered only in countries and regions where we are legally and operationally able to provide the Services. We may restrict or discontinue access where sanctions, licensing requirements, platform restrictions, legal obligations, or other operational considerations apply.

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For purposes of applicable privacy laws, Level Up Fitness, Inc. is generally the controller, business, or organization responsible for personal information processed through Ascended.

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2. Information We Collect​

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We collect information you provide directly, information generated through your use of the Services, information you authorize us to access through your device, and information received from service providers.

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• Account Information: Name, email address, username, age or age-related information, authentication details, and account identifiers

• Profile Information: Avatar, hero path, faction, rank, level, gear, rewards, skills, XP, streak, and other progression details.

• Fitness and Activity Information: Manually logged workouts, activity entries, workout categories, training preferences, challenge participation, missions, achievements, and app-based performance information

• Apple Health Information: Authorized activity time, steps, activity or workout category, number of sessions, session duration, session category, and session time

• Wearable Information: The name or brand of a wearable or fitness platform you use or choose to identify, such as Garmin, Fitbit, Oura, Whoop, or Strava

• Device and Technical Information: Device type, operating system, app version, browser type, IP address, device identifiers, crash logs, diagnostics, and performance information

• Usage Information: Screens viewed, buttons selected, features used, session duration, campaign attribution, referral information, and analytics events

• Communication Information: Support requests, survey responses, feedback, email preferences, phone number, SMS consent status, communication history, and messaging preferences

• Purchase and Subscription Information: Trial status, subscription status, renewal status, purchase status, transaction identifiers, purchase history, and entitlements

• Kickstarter and Reward Information: Backer email address, reward tier, claim code, reward eligibility, platform preference, entitlement status, and reward claim history

• Website Tracking Information: Browser information, pages visited, referring URLs, campaign data, conversion events, and information collected through cookies or pixels. We may also create aggregated or de-identified information that does not reasonably identify you.

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Information We Do Not Currently Collect

Ascended does not currently collect heart rate, body weight, sleep data, calorie data, menstrual or cycle information, injury information, medical conditions, or nutrition data.

If we begin collecting additional categories of health, fitness, or sensitive information, we will update this Privacy Policy or provide additional notice where required.

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3. How We Use Information

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We use personal information to:

• Operate, maintain, and secure the Services

• Create and authenticate user accounts

• Deliver missions, rewards, ranks, levels, skills, XP, and other progression features

• Process manual workouts and authorized activity information

• Personalize in-app content, recommendations, missions, reminders, and rewards

• Display public profiles and progression information

• Operate leaderboards, friends, group missions, and social progression features

• Process subscriptions, trials, purchases, renewals, and entitlements

• Verify and fulfill Kickstarter or promotional rewards

• Prevent duplicate reward claims, fraud, abuse, and unauthorized access

• Provide customer support

• Send transactional, account-related, service-related, and promotional communications

• Deliver push notifications and in-app notifications

• Measure product usage, app performance, subscriptions, retention, and feature engagement

• Improve Ascended’s design, functionality, content, and user experience

• Measure advertising attribution, conversions, and campaign performance

• Comply with legal, tax, accounting, regulatory, platform, and law-enforcement obligations

• Enforce our terms, policies, agreements, and rights

 

We do not sell personal information for money. We do not sell health, fitness, or sensitive personal information. Certain advertising, analytics, retargeting, lookalike-audience, or conversion-measurement activities may be considered “sharing,” “targeted advertising,” or “cross-context behavioral advertising” under some privacy laws. Where applicable, you may have the right to opt out of those activities.

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4. Apple Health and HealthKit

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Connecting Apple Health is optional. Ascended accesses Apple Health or HealthKit data only after you authorize the requested permissions through Apple’s permission controls.

 

Depending on the permissions you grant, Ascended may access:

• Activity time

• Steps

• Activity or workout category

• Number of activity sessions

• Session duration

• Session category

• Session time

 

We use Apple Health and HealthKit data only to provide Ascended’s fitness progression, missions, rewards, personalization, and related in-app features.

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We do not use Apple Health or HealthKit data for:

• Advertising

• Targeted marketing

• Retargeting

• Lookalike audiences

• Cross-context behavioral advertising

• Sale to data brokers

 

We do not intentionally send Apple Health or HealthKit-derived activity data to Meta, TikTok, HubSpot, SimpleTexting, Amplitude, or other advertising, marketing, SMS, or third-party analytics providers.

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You may revoke Apple Health or HealthKit access at any time through your device settings. Revoking access stops future collection but may not automatically delete information already processed before access was revoked.

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Additional wearable or fitness services may be supported in the future. Where possible, supported wearable activity may flow through Apple Health rather than through a direct connection with the wearable provider.

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5. Public Profiles and Social Features

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Ascended includes public profiles, leaderboards, friends, group missions, and social progression features.

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Your Ascended profile is public by design. Other users may be able to see your:

• Username

• Avatar

• Hero path

• Faction

• Rank

• Level

• Gear

• Rewards

• Skills

• XP

• Streak

• Leaderboard placement

• Group mission participation

• Other public progression information

 

Users cannot currently make their profile private or hide public details such as XP, streak, rank, gear, hero path, or skills. Ascended does not currently offer public comments, private messaging, profile biographies, or user-created posts. If these features are added later, we will provide appropriate disclosures and controls.

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6. Third-Party Services

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We use service providers to operate, support, analyze, market, and secure Ascended.

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• Supabase: Authentication, database storage, backend infrastructure, hosting, account data, progression data, and Kickstarter reward records

• Apple Health / HealthKit: Optional access to user-authorized fitness and activity information

• Amplitude: Product analytics, feature usage, onboarding, subscription, and engagement measurement

• RevenueCat: Subscription validation, trial status, transaction information, renewal status, and entitlement management

• OneSignal: Push notifications, in-app notifications, delivery, and notification preferences

• HubSpot: Customer relationship management, lifecycle messaging, email communications, app status, trial status, purchase status, and behavior tags

• SimpleTexting: SMS communications, SMS consent records, messaging history, and communication management

• Meta Pixel: Website advertising attribution, retargeting, lookalike audiences, and conversion measurement

• TikTok Pixel: Website advertising attribution, retargeting, lookalike audiences, and conversion measurement

• Google Looker Studio: Reporting and data visualization

• Apple App Store: App distribution, purchases, subscriptions, trials, transaction processing, and payment handling

• Kickstarter: Crowdfunding, backer information, reward eligibility, and reward fulfillment

 

Amplitude may receive events such as account creation, paywall views, trial starts, subscription status, mission completion, XP earned, rank progression, streak activity, feature usage, and general app interactions. It is not intended to receive raw Apple Health or HealthKit-derived activity data.

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Meta Pixel and TikTok Pixel are used on our website and are not intended to receive Apple Health or HealthKit-derived activity information.

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RevenueCat may receive your email address, Apple App Store transaction identifiers, subscription status, purchase history, trial status, renewal status, and entitlement status.

HubSpot may receive your name, email address, phone number, app status, trial status, purchase status, communication preferences, and behavior tags.

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SimpleTexting may receive your name, email address, phone number, SMS consent status, and messaging history. Service providers may process personal information on our behalf or, in some cases, act as independent controllers under their own privacy policies. We expect providers to process information only for authorized purposes and to maintain appropriate safeguards.

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7. Purchases, Subscriptions, and Rewards

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Payments and subscriptions made through the iOS application are processed by Apple through the Apple App Store. We do not directly collect or store your full payment card information.

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We use RevenueCat and our internal systems to manage:

• Subscription status

• Trial status

• Purchase validation

• Renewal status

• Transaction history

• Access entitlements

• Customer support

• Fraud and abuse prevention

 

If you supported Ascended through Kickstarter or another crowdfunding campaign, we may import your backer email address and reward information into Supabase.

Kickstarter information may be associated with an Ascended account when you claim or redeem a reward. We use this information to verify eligibility, provide digital rewards, prevent duplicate claims, manage entitlements, resolve disputes, and maintain legal, tax, accounting, and business records.

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8. Communications

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We may send communications relating to:

• Account creation and onboarding

• Security and account activity

• Missions, streaks, friends, rewards, and app activity

• Trials, subscriptions, purchases, and renewals

• Kickstarter or promotional rewards

• Product updates

• Customer support

• Promotions and marketing

 

 

Email

You may unsubscribe from marketing emails using the unsubscribe link included in the message. Even after unsubscribing from marketing, we may continue to send non-promotional communications concerning your account, security, purchases, subscriptions, rewards, or changes to our policies.

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SMS

We may send transactional, account-related, service-related, reward-related, or promotional SMS messages. Promotional SMS messages are sent only where we have the appropriate consent or legal basis. Consent to promotional SMS is not required as a condition of purchasing or using Ascended.

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You may opt out by replying STOP, UNSUBSCRIBE, or another supported opt-out keyword. Standard message and data rates may apply.

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Push and In-App Notifications

We use OneSignal and related systems to deliver push and in-app notifications. These may include streak reminders, friend requests, mission updates, reward notices, app activity, promotions, and similar messages.

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Push notifications may be disabled through your device settings.

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9. Cookies, Pixels, and Advertising

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Our website and marketing pages may use cookies, pixels, and similar technologies for:

• Website functionality

• Analytics

• Conversion measurement

• Advertising attribution

• Retargeting

• Lookalike audiences

• Campaign performance

• Service improvement

 

These technologies may process browser information, device identifiers, IP address, pages viewed, referring URLs, campaign information, and actions taken on our website.

Where required by law, we will request consent before activating non-essential cookies, pixels, or similar technologies.

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We do not use Apple Health or HealthKit-derived information for advertising, targeted marketing, retargeting, lookalike audiences, or cross-context behavioral advertising.

You may manage certain choices through:

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• Our cookie consent tools, where available

• Your browser settings

• Device advertising settings

• Email unsubscribe links

• SMS opt-out instructions

• Applicable privacy-request mechanisms

 

Opting out of targeted advertising does not necessarily stop all advertising or all data collection. You may continue to receive contextual advertisements and necessary service communications.

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10. How We Disclose Information

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We may disclose personal information to:

• Service providers and processors

• Subscription and payment providers

• App stores and platform operators

• Analytics and performance providers

• Advertising and attribution partners

• Email, SMS, CRM, and notification providers

• Kickstarter and reward-fulfillment systems

• Legal, accounting, insurance, tax, compliance, and other professional advisors

• Regulators, law enforcement, courts, or government authorities where legally required

• Parties involved in a merger, acquisition, financing, restructuring, bankruptcy, asset sale, or similar transaction

• Other users through public profiles, leaderboards, friends, group missions, and social features

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We do not intentionally disclose Apple Health or HealthKit-derived activity data to advertising, marketing, SMS, or third-party analytics providers.

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11. Legal Bases for Processing

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If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction requiring a legal basis for processing, we rely on one or more of the following grounds:

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Contract. Processing necessary to create your account, provide the Services, manage progression, process subscriptions, deliver rewards, and respond to support requests.

Consent. Processing based on your permission, including Apple Health access, optional marketing, promotional SMS, certain notifications, and non-essential cookies or pixels where required.

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Legitimate interests. Processing necessary to operate, secure, improve, and analyze Ascended; prevent fraud; maintain business records; and understand product engagement, provided those interests are not overridden by your rights.

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Legal obligations. Processing required to comply with tax, accounting, regulatory, platform, sanctions, consumer-protection, or law-enforcement obligations.

You may withdraw consent at any time where consent is the basis for processing. Withdrawal does not affect processing that occurred before consent was withdrawn.

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12. International Transfers

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Level Up Fitness is based in the United States, and Ascended is used globally.

Personal information may be transferred to, stored in, or processed in the United States or other countries where we or our providers operate. Supabase is currently hosted in the United States for Ascended.

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Countries receiving personal information may have privacy laws that differ from the laws in your country.

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Where required, we rely on appropriate transfer safeguards, which may include:

• Standard Contractual Clauses

• Data processing agreements

• Adequacy decisions

• Contractual, organizational, and technical safeguards

• Other transfer mechanisms recognized by applicable law

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13. Data Retention and Account Deletion

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We retain personal information only for as long as reasonably necessary to:

• Provide and maintain Ascended

• Manage accounts, progression, subscriptions, purchases, and rewards

• Provide customer support

• Prevent fraud, abuse, and security incidents

• Maintain legal, tax, accounting, and business records

• Resolve disputes

• Enforce agreements

• Meet platform or regulatory requirements

• Develop aggregated or de-identified analytics

 

Retention periods vary depending on the type of information, why it was collected, applicable law, and platform requirements.

You may delete your Ascended account through the app settings or contact us at:

info@levelup-fitness.com

Following a valid deletion request, we will delete or de-identify personal information within the period required by applicable law, subject to verification and permitted exceptions.

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We may retain limited information where required or permitted for:

• Transactions and subscriptions

• Kickstarter rewards and entitlements

• Fraud and abuse prevention

• Security records

• Tax and accounting obligations

• Legal claims

• Customer support

• Backup systems

• De-identified or aggregated analytics

Deleting your Ascended account may not automatically delete records maintained independently by Apple, Kickstarter, or other third-party services.

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14. Your Privacy Rights

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Depending on your location, you may have the right to:

• Access personal information held about you

• Correct inaccurate or incomplete information

• Request deletion

• Restrict or object to certain processing

• Withdraw consent

• Request a portable copy of your information

• Opt out of certain targeted advertising, sharing, sale, or profiling

• Limit certain uses of sensitive information

• Appeal a decision concerning a privacy request

• File a complaint with a regulator or data protection authority

• Exercise your rights without unlawful discrimination

 

These rights may be subject to exceptions and verification requirements.

To submit a privacy request, contact: info@levelup-fitness.com. We will respond within the period required by applicable law.

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European Economic Area, United Kingdom, and Switzerland

Users in these regions may have rights under the GDPR, UK GDPR, Swiss data-protection law, or related legislation, including rights of access, correction, deletion, restriction, objection, portability, withdrawal of consent, and complaint to a supervisory authority.

UK users may contact the UK Information Commissioner’s Office. EEA users may contact the data protection authority in their country of residence.

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California and Other U.S. States

Residents of California and certain other U.S. states may have rights to know, access, correct, delete, and opt out of certain sales, sharing, targeted advertising, or profiling.

We do not sell personal information for money.

Certain website advertising and analytics activities may be considered sharing or targeted advertising under applicable state law. We do not use Apple Health or HealthKit-derived information for those activities.

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Canada

Canadian users may have rights under federal or provincial privacy laws to access and correct personal information, withdraw consent where permitted, and submit questions or complaints regarding our privacy practices.

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Australia

Australian users may have rights under the Australian Privacy Act and Australian Privacy Principles, where applicable, including rights to access and correct personal information and submit privacy complaints.

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15. Children’s Privacy

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Ascended is intended for users who are at least 13 years old, or older where required by applicable law. Some jurisdictions may require parental or guardian consent before a minor may use an online service or authorize the processing of personal information.

We do not knowingly collect personal information from children below the applicable minimum age. If you believe a child has provided information in violation of these requirements, contact us at: info@levelup-fitness.com. We will take appropriate steps to investigate and delete the information where required.

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16. Security

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We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

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These safeguards may include encryption in transit, access controls, secure hosting, authentication measures, monitoring, and internal data-handling procedures.

No transmission, storage system, or security measure is completely secure. We therefore cannot guarantee the absolute security of personal information.

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17. Automated Personalization

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Ascended may personalize missions, challenges, rewards, reminders, recommendations, or other app experiences based on your progress, preferences, engagement, manually entered activity, or authorized fitness information. We do not use automated decision-making that produces legal or similarly significant effects unless we provide additional notice and comply with applicable law.

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18. Global Privacy Controls and Do Not Track

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Some browsers and devices provide Global Privacy Control or Do Not Track signals.

Where required by applicable law and technically supported, we will process legally recognized opt-out preference signals. Our response may otherwise vary depending on the browser, technology, and jurisdiction.

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19. Changes to This Privacy Policy

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We may update this Privacy Policy to reflect changes to Ascended, our data practices, legal requirements, or service providers. When we make changes, we will update the “Last Updated” date at the top of this policy. We may provide additional notice through the app, website, email, or another appropriate method when changes are material.

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20. Contact Us

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Questions, complaints, and privacy requests may be submitted to:

Level Up Fitness, Inc.
Email: info@levelup-fitness.com